A complete mobile app redesign and rebrand (1.1.1.1 app)

Onboarding
- Set better expectations around the benefits of the product
- Reassess permissions and notifications
- Provide simple and delightful experience to the new users
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Home Screen
- Iterate the switching mode experience
- Explain the technical concept of the modes in simple human language
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Analytics
- Show the product is working & adding value
- Educate the users the meaning behind the data
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Subscription Experience
- Communicate the additional value of the WARP+ service
- Iterate the subscribing, unsubscribing, and referral experience
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Education Center
- Educate the user about the basic internet privacy and security
- Utilize the existing blog post content to build brand awareness and trust

Settings
- Improve IA and add quick action to report bug & provide feedback
- Embed the company logo to increase brand awareness
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Rebrand, Visual design, UI Kit
- Introduce Cloudflare to larger audience beyond sites & infrastructure owners
- B2C style moving away from B2B, but still under the Cloudflare family
- Translating technical complex concept into visual language that is simple, clear, and fun.
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Check out the current design 1.1.1.1 App.
‍The redesign will launch soon in 2023. Stay tuned!