B2B Illustration System

Evolving Cloudflare's illustration style

Overview

Elevating and evolving the B2B illustration style

Elevating the Cloudflare brand (B2B) by making the illustration style more sophisticated and dynamic by adding depth, airiness, energy, and movement, while remaining simple, geometrical, and representational.

The change from the old style is very subtle, which makes it easy to update the component library and train the designers on the team.